If you’re new to the property market then you might be wondering what digital staging is all about. To give you an idea, click here to see a stunning, award-winning portfolio of virtually staged photos that helped each property get sold faster. Yes, virtual home staging boosts your marketing so that you can actually get higher selling prices and in less time.
6 Inside Knowledge Points about Digital Staging
The obvious point about virtual staging is that it costs about a tenth of physical staging with a turnaround time of 2 business days. Let’s explore below how virtual staging solutions can help you sell your property through:
1- Develop Curb Appeal
You might not realize how much value your front doorstep holds when it comes to selling your property. Nevertheless, the best virtual staging company can make it work for you such that you will see an increase in the perceived value of your home by an incredible 5 to 11%. This comes from a study carried out by Michigan State University.
How does digital staging do this for you? It’s actually quite simple. The virtual staging software removes any peeling paint, trims your overgrown patch of grass, and smartens up your porch. Of course, this won’t impact the actual passers-by but the majority of people now do their research online first these days, especially during these pandemic years. That’s why virtual staging services have become so impactful.
2- Maximize Your Indoor / Outdoor Combination
We’re all spending more time outdoors for various activities, including relaxing and entertaining, according to the International Casual Furnishings Association. Whatever space you have, even a small balcony, can easily be enhanced with virtual staging.
Essentially, staged photos show potential buyers how to maximize the space and just how peaceful and inviting it can be. You can even include virtual furniture and extra accessories per image, such as a widescreen for film viewings. It’s so much easier creating an inspirational space with digital staging.
3- Renovate and Modernize
Most people assume virtual staging is just about transforming an empty room and including virtual furniture to create a particular design style per photo. Whilst that’s of course true, there’s so much more to digital staging. Essentially, a virtual staging company will work with you so that they can optimize your space to the newest trends and preferences whilst fixing any nicks, including furniture removal. You, therefore, don’t have to do a full renovation and a simple repaint will probably suffice.
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4- More Than Just Photoshop
There’s always the choice to simply take photos of your existing setup and do some photoshop tweaks. You won’t get the same high-quality output as with virtually staged photos though. That’s because the virtual staging software that’s used is far more advanced. It doesn’t just tweak things but it can quite literally transform your space, including removing your clutter so you can’t even tell the difference. It’s a seamless process when you virtually stage your home that will impress you.
5- Connect to Virtual Tours
Again, there’s more to virtual staging than just staged photos. Those photos can also feed into virtual tours if you feel that’s going to further boost your marketing efforts. Of course, you should work with your real estate agent and virtual staging companies in order to determine the best approach. Regardless, there’s more than just one digital tool to get your property sold effectively. That might even include redoing your floor plans which you can also get done virtually.
6- It’s Just the First Step
Let’s not forget that even if potential buyers fall in love with your staged photos, it’s not quite enough. Your real estate agent still needs to get them over the line. They’ll obviously have the experience and expertise to do that but, believe it or not, virtual staging can further help you at this stage.
Imagine that you have a buyer who’s about to go for it. They might even have signed their Promise to Purchase. However, your real estate agent can feel them pulling away. At this stage, you have a powerful tool at your disposal. You can ask your virtual staging company to work with you and the potential buyer and create staged photos with their furniture and preferred design style. You then help connect your buyers emotionally with the house. All real estate agents will love you at this stage because their job becomes that much easier now.
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Parting Recommendations for Using Digital Staging
In summary, virtual staging is a powerful tool to hook your potential buyers at a deeper level by helping them imagine living in your house. With your staged photos, you’ll be able to showcase how to maximize your indoor with the outdoor space and make your property even more welcoming. Of course, you’ll modernize the overall look but don’t forget that it’s only a first step. Your real estate agent still needs to work with your buyers to get them over the line, although virtual staging can of course support this final stage. It’s actually quite incredible when you consider that you get all this for only an average of about $60/image. Give it a go and you won’t regret it.
